Apr 11, 2025

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6 min read

The Problem With “Fix Yourself” Wellness Technology Culture

The Problem With “Fix Yourself” Wellness Technology Culture

The wellbeing industry is obsessed with fixing. But what if support isn't always about fixing? What if it's about helping people make sense of what they're feeling?

Technology has become incredibly good at tracking us. Our sleep. Our steps. Our productivity. Our stress levels. Our moods.

Everywhere we look, there’s another platform promising to optimise, improve, fix, regulate, or hack the human experience.

While much of that innovation has value, I think we need to ask a bigger question: What happens when people don’t actually need fixing?

What happens when they simply need space to process what they’re feeling? Because for many women, especially during postpartum, the experience of modern wellbeing technology can feel strangely transactional.

Track the feeding. Track the sleep windows. Track the milestones. Track the mood. Track the body.

But very little asks: How are you actually feeling? Not as a score. Not as a metric. Not as a symptom to solve. As a person.

The current health tech landscape is largely built around optimisation culture. The underlying assumption is often that discomfort is a problem to eliminate quickly. That difficult emotions are inefficiencies. That wellbeing can be engineered through enough data, habit loops, reminders, and behavioural nudges.

But human experiences, particularly matrescence and postpartum, are rarely linear.

You can deeply love your baby and still grieve your old identity. You can feel grateful and overwhelmed at the same time. You can appear functional while quietly struggling internally.

Not every emotional experience needs immediate correction. Sometimes people need reflection before resolution.

This is one of the reasons DearMe was created. Not as another platform demanding performance from women during one of the biggest transitions of their lives. But as a space designed to support emotional processing, reflection, and self-understanding.

Guided journaling may seem simple on the surface, but research continues to show that expressive writing can help reduce symptoms of stress, anxiety and emotional distress. More importantly, it creates something many people are missing: a private space to process thoughts, express emotions and make sense of their experience. (BMJ Family Medicine; PubMed ; Taylor & Francis Online)

I believe the next evolution of wellbeing technology will move beyond optimisation alone. The future isn’t just smarter technology. It’s more emotionally intelligent technology.

Technology that understands that support does not always look like fixing. Sometimes it looks like listening. Sometimes it looks like slowing down long enough to help someone make sense of what they’re carrying.

And in a world increasingly designed to measure us, there’s something deeply powerful about experiences that simply allow us to feel human again.

Written by Deborah | Founder of DearMe

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